Adding vinyl vehicle wraps to your fleet is one of the most significant investments that you can make in your business. In addition to vehicle wrap advertising being one of the most efficient and cost-effective ways to put your business out there, vehicle wraps also help to protect your vehicles, among other benefits. On average, a vehicle wrap can achieve between 30,000 and 70,000 impressions daily. With so many eyes on your fleet, you’ll want to make sure that you have all the right information on your vehicle wrap to achieve the greatest ROI possible. Just as you would craft any other piece of advertising material, there is specific information every custom vehicle wrap should have in order to help your business bring in new customers.
Company Name, Logo, and Slogan
This may seem like the most obvious information to include on a vehicle wrap, and that’s probably because these are some of the most critical pieces. Potential customers will see your wrap most often while it is on the road. A good rule of thumb is to ensure that your company name and logo stand out and be easily recognizable while the vehicle is moving.
The text and logo should stick out from the background of the vehicle wrap, and they should be consistent across any other marketing material you are using, such as print or social media ads. Typically, a consumer will have to see your brand at least seven times before they are able to recognize and take some kind of action. Consistent use of your company name, logo, and slogan helps make it easier for consumers to identify your brand and drive conversions.
Recognizing your brand is only part of getting results. While having consumers recognize your brand is beneficial, it won’t do you as much good if they don’t know how to contact you. This is why your contact information is key information to include on a vehicle wrap. Whether you use a phone number, e-mail, or website address, ensure that this information is clearly visible to potential customers. Remember, people will most often see your vehicle wrap while it is on the road, so keep your contact information as brief and easily readable so anyone can see the information.
The continued importance of social media should play a massive role in the marketing strategy for any business. You don’t want to clutter your vehicle wrap design by including every one of your social media handles. Including just the icons for the platforms you are on is a great way to let people know where they can find and connect with you online.
Products or Services
Most people seeing your vehicle wrap may have no idea what your company name or logo means. If the above information on your vehicle wrap doesn’t make it completely clear what your business does, we recommend including your products or services in your design. This is one of those situations where more isn’t always better. Though you may want to list everything you can do, instead try and narrow down your products and services to two or three of the most important ones you offer. Doing this will help keep your design from getting cluttered and make what your business does more easily recognizable.
Colors and Design
The color and design of your vehicle wrap can help convey some of the information on a vehicle wrap. Whether it’s promoting brand recognition by using your colors or including specific graphics that communicate what your products or services are, the design of your wrap will play an essential part in your vehicle wrap.
While a specific vehicle wrap design can help your fleet stand out, it can also hurt your advertising efforts. Remember that the goal of wrapping your business vehicles is to encourage potential customers to reach out to you. A commercial vehicle wrap is an advertisement, so the design elements shouldn’t compete with your branding message or your goal to get consumers to convert. When designing your custom vehicle wrap, be sure to establish your visual hierarchy and don’t let the message be overrun by artwork.
Wrap with the Pros
The information on a vehicle wrap is essential to getting your brand in front of thousands. Ensure that your message is clearly conveyed and makes the best first impression by investing in a high-quality vehicle wrap done by the pros at FleetWrap HQ. With an extensive design portfolio under our belt, we can help you design a commercial vehicle wrap that will not only look great but be optimized to give you better ROI. Contact us today and discover how we can help your vehicles do the advertising work and boost your revenue.