Your vehicles are moving billboards, but only if the message lands in seconds. This guide shows exactly what to include on a commercial car wrap so your fleet translates daily miles into measurable leads. We will focus on clear messaging, smart placement, and what should be included on your car wrap. Follow these steps and you will turn traffic into calls, visits, and booked jobs.
The Quick Answer
The Core Elements Every Fleet Wrap Needs
Company name or logo with a short service descriptor or slogan and one clear call to action. This may seem like the most obvious information to include on a vehicle wrap, and that’s probably because these are some of the most critical pieces. Since potential customers will see your wrap most often while it is on the road, a good rule of thumb is to ensure that your company name and logo stand out and be easily recognizable while the vehicle is moving.
A single, easy contact method such as a short URL, phone number, or a scannable QR code is also advisable. The text and logo should stick out from the background of the vehicle wrap, and they should be consistent across any other marketing materials you are using so they match your website, print ads, uniforms, and signage. Typically, a consumer will have to see your brand at least seven times before they are able to recognize and take some kind of action.
Brand Essentials: What to Include (and What to Leave Off)
Logo, Tagline, and Value Proposition
Lead with your logo, then say what you do in plain language. If your name is not self-explanatory, add a short descriptor like Commercial HVAC or Lawn Care. Keep copy to 5–8 words so it reads fast at a distance. Clarity beats clever wordplay on a moving vehicle every time.
Contact Info That Converts
Recognizing your brand is only part of getting results. While having consumers recognize your brand is beneficial, it won’t do you as much good if they don’t know how to contact you. Choose one hero contact method and make it unmissable. A short, memorable URL works for most fleets, while phone first businesses may prefer a bold number. Use a vanity URL or a tracking number so you can attribute calls and visits to the wrap. Secondary contacts should be smaller to prevent clutter.
Additionally, the continued importance of social media should play a massive role in the marketing strategy for any business. You don’t want to clutter your vehicle wrap design by including every one of your social media handles, but including just the icons for the platforms you are on is a great way to let people know where they can find and connect with you online.
Make It Readable at a Glance
Type, Contrast, and Hierarchy
Pick a bold, simple sans serif and avoid thin weights or decorative scripts. Create strong contrast with dark text on a light field or the reverse and never put type over busy photos. Establish a clear order of information so eyes hit logo first, service second, and CTA third. Ensuring you establish your visual hierarchy and not letting the message be overrun by artwork helps guide quick comprehension.
Size and Spacing for Moving Traffic
Design for three second readability. Keep lines short, add generous letter and line spacing, and avoid wrapping copy over seams or handles. Leave breathing room around essential text so it does not feel cramped – those margins are what make the message pop.
Common Questions About What to Put on a Commercial Car Wrap
What is the minimum info for a commercial car wrap
Logo or brand name, a plain language service line, and one easy contact method with a strong rear CTA.
Should I list every service we offer
No. Feature one core category or a two-to-three-word descriptor so it stays readable and memorable.
Are QR codes worth it on wraps
Yes, when they link to a fast mobile page. Place them near the rear or passenger side for safe scanning when parked.
How do I measure ROI
Use tracking numbers, short URLs with UTM tags, and ask How did you hear about us on forms and calls.
Ready to turn your fleet into a lead engine? With an extensive design portfolio under our belt, we can help you design a commercial vehicle wrap that will not only look great but be optimized to give you better ROI. Contact us today and discover how we can help your vehicles do the advertising work and boost your revenue.