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April 26, 2023   |   Marketing and Advertising,

Vehicle Wrap Pricing and Value Compared to Other Forms of Marketing


When it comes to marketing your business, there are a number of different options available to you but most don’t compare to a wrap. You could pay for pay-per-click ads (PPC), rent billboard space, send out direct mailers, or even beat the streets to hang door hangers. What if there were a way to get all the benefits of these marketing methods without having to pay for them or go out hanging marketing materials from every door in the area?

Exploring the Costs of Vinyl Fleet Wraps vs. Other Marketing Methods

You want to know what investing in vinyl fleet wrapping will do for you today, but also how it can help you save money over the course of several years. Here’s a breakdown of each of the most popular options and a breakdown of average costs over a four-year period.

Vehicle Wraps – A one-time investment that lasts for years, a single wrapped vehicle can be seen by up to 70,000 people each day. Multiply the number of vehicles in your fleet driving around the area, and that number rises even more.

  • Initial cost: $2,000-$5,000
  • Annual cost: $0
  • Total cost over four years: $3,000-$5,000

Pay-Per-Click Ads – PPC ads are targeted to people who are already searching for goods and services like yours, which means you’re more likely to get clicks from people who are already interested in what you have to offer. It’s not all sunshine and roses with a PPC ad campaign, though. They can be expensive, especially when you’re bidding on competitive keywords. It is also important to keep in mind the factor of click fraud (when someone clicks on your ad and costs you money without being interested in your business) can drive your costs up without boosting your earnings.

  • Initial cost: $0-$10,000
  • Annual cost: $10,000-$100,000
  • Total cost over four years: $40,000-$400,000

Billboards – The costs for billboard advertising can vary wildly, mostly due to location. In rural areas or low-traffic roads, the costs are lower and so are your impressions. In high-traffic or dense urban areas, that cost can rise dramatically. There’s always the risk of billboards being ignored, too, as part of the visual background noise that accompanies modern living.

  • Initial cost: $10,000-$100,000
  • Annual cost: $10,000-$100,000
  • Total cost over four years: $40,000-$400,000

Direct Mail – What better way to reach your customers than a nice mailer, right? In many cases, wrong. Many people instinctively toss what they deem “junk mail” into the bin, never giving it a second look. Not all or even most of your prospective customers will do this, but enough of them will make this an expensive, scatter-shot form of marketing.

  • Initial cost: $1,000-$10,000
  • Annual cost: $1,000-$10,000
  • Total cost over four years: $4,000-$40,000

Door Hangers – Want to grab people’s attention immediately? A door hanger may feel like the way to go, because they’re relatively inexpensive to have printed. What you have to factor in is the labor costs of blanketing a neighborhood in door hangers that, like direct mailers, are just as likely to find themselves in the recycling bin as they are to end up in someone’s hand.

  • Initial cost: $500-$1,000
  • Annual cost: $500-$1,000
  • Total cost over four years: $2,000-$4,000

Why Vinyl Fleet Wraps Are the Way to Go

Breaking down the numbers, it’s easy to see that vehicle wraps are the most affordable option over a four-year period. Their one-time cost can pay off for years to come, and they’re highly effective when it comes to grabbing eyes and reaching a large audience. PPC ads, billboards and print marketing materials can be effective, but they’re often more expensive. Fleet Wrap HQ is positioned to help you weather uncertain economic times by keeping your brand front-of-mind for those in need of what you have to offer. Request your quote today!


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