While vehicle wraps are typically long-lasting, there may come a time when you want to look into an update for your wrap. Since your wrap will be representing your business, you will want to ensure it is always looking its best to make the right impression. A good rule of thumb is that you will want to update your vehicle wrap as your brand grows or you see your wrap reaching the end of its lifespan.
Updating Your Wrap When You Need a Repair
While wraps will often last years, there will eventually come a time when they will need to be replaced. Typically, a vinyl vehicle wrap that is well cared for will last up to seven years, but as the wrap gets older it will become more susceptible to damage that might make it look less appealing.
There are several types of damage that could affect a wrap and keep it from looking its best:
Fading – Like a paint job, the sun can cause damage to vehicle wraps over an extended period of time. Extensive sun exposure will lead to fading which will make seeing imagery and text more difficult. As this happens, you will want to consider updating your wrap so that potential customers can read your message on the road.
Staining – Just like clothing, vehicle wraps can be stained if something spills on them, and they aren’t quickly cleaned up. Like a stained shirt, a stained vehicle wrap can lead to an unprofessional-looking appearance. Always remember to try and clean your wrap as soon as possible if something gets on it to prevent stains from forming.
Peeling – As time goes on, the materials used will age making them more susceptible to getting dirt underneath the wrap. The aging and dirt will eventually cause the edges to peel, leading to a less attractive wrap. Once you notice the edges of your wrap starting to peel, you’ll want to look into updating your wrap to ensure your vehicle stays looking its best.
Vehicle Damage – Damage to the body of a vehicle can also lead to damage on a wrap. Whether they’re scratches or dents, when you have the vehicle repaired, you will also need to update the wrap of the vehicle. On the bright side, depending on the extent of the damage and the repairs, a partial vehicle wrap may be enough to cover the newly repaired area.
Updated Branding and Updated Wraps
While vehicle wraps have the potential to last for many years, that doesn’t mean that your brand or marketing strategy will stay the same over that timeframe. With any change to your brand, you will want to ensure that your marketing materials, including vehicle wraps, match the brand standards that are established.
Depending on your industry, your business may also be influenced by trends and styles. Trends don’t last as long as vehicle wraps do. This means that in order to keep your business relevant with whatever new trends and styles are in your market, you may need to update your wrap to avoid seeming out of touch with your consumers.
Get a Wrap That Will Last
Whether you’re looking to update a wrap or are wrapping for the first time, you will want to ensure that you get a high-quality vehicle wrap that will last for years to come. At Fleet Wrap HQ, we are proud to offer the best wraps for vehicles in any industry. From food truck wraps to service fleets, we have the experience to design and install a wrap that you will be proud to show off to customers. Discover the difference a wrap can make for your business by contacting us today!