Running a small business can be a fulfilling and rewarding experience, but when you reach a point that you’re ready to grow it can feel like a gigantic undertaking. If you are unsure where to start and spend your money and effort, we’ve got five tips that you can start implementing to help with your small business growth.
Play Smart with Your Finances
We all know the importance of money. While we may have all kinds of ideas that we want to implement to help with our small business growth, it is essential to remember the associated costs during the planning phase. Before going into a marketing strategy session, establish an overall budget for your advertising that is realistic. This will help guide you with selecting ideas without having to worry about compromising the financial security of your business for an idea that is too costly.
One of the greatest things though about spending money to advertise your small business is that those costs can be used as tax write-offs. Whether you invest in a vehicle wrap or some other form of marketing, you can rest easy knowing that the budget you’re spending will be 100% deductible.
Start with a Small Business Growth Plan
Working to grow your small business will be almost impossible without a set plan in place. Before diving into any marketing campaign, big or small, the first step should be developing a growth plan. In this plan, you’ll want to identify the areas you’re looking to grow in and set goals that are realistic, measurable, and achievable.
Once you’ve established your goals, you’ll want to identify what your next steps should be in order to achieve them. These steps can include anything from marketing efforts to forming new partnerships, you’ll just want to ensure that the efforts are within your scope and will be effective in achieving your end goal.
Develop Your Brand
Branding is essential to any business. By establishing and then following brand guidelines, your team will always have a direction to follow when it comes to how your business is presented to customers.
Following your company’s branding will make creating marketing assets easier as everyone involved will understand how the company is to be represented. It will also make it easier for customers to recognize your business if the branding materials all hold consistency across whatever platform they are used on.
If you don’t have established brand guidelines, this should be one of the first goals that you set in your growth plan. Whether you work with an internal marketing team or an external agency, taking time to establish brand guidelines that accurately reflect your business will help to streamline any future marketing plans you may have.
Once you have established your plan and your brand guidelines are in place, it is time to move into developing materials that can be used to help your company grow. With various avenues to choose to develop, content can make all the difference in your small business growth. Some of the options to consider when developing content for a small business can include:
Blogs – Blogs offer a variety of benefits to any business that chooses to write them. From driving traffic to driving long-term results, using blogs is an effective way to establish your authority in your industry and boost the SEO on your website.
Social Media – Social media is one of the most popular ways for a company to interact and build community with their customers. When using social media, remember to create content that is relevant and important to your audience. Well-thought-out social media posts will overall be more beneficial than just posting every day. Just don’t forget to use your brand guidelines when creating visual content.
Get Creative with Marketing
The possibilities when it comes to marketing are almost endless, and while there is a cost associated with running larger and more complex campaigns, it doesn’t mean a small business can’t be effective within its budget. Digital advertising and guerrilla marketing are just two ways that a small business is able to compete with larger companies.
If you’re looking for one of the most effective ways to market your business, consider going the route of vehicle advertising. Whether you have one vehicle or a whole fleet, adding a wrap that is branded for your business to a vehicle can help you reach thousands of potential customers every day just by driving along your regular routes.
Since your vehicle will be seen by so many people, ensure that it makes the right impression every time. At Fleet Wrap HQ, we have over 24 years of business and more than 12,000 vehicle wraps under our belt. This means that we can guarantee you a wrap that you’ll be proud to showcase. From design to installation, our laser focus helps us guarantee quality and an end result that looks amazing. Discover how a vehicle wrap can help with your small business growth by contacting us today!