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June 29, 2022   |   FleetWrap News,

Making the Most of Rising Gas Prices





As we have all seen over the last few months, gas prices have been on a steady incline. With no sign of these prices coming down soon, it is important to put a little extra thought into how often your fleet takes a trip to the pump. We’re sharing some tips your business can start implementing today in order to help you make the most of your gas in the face of rising fuel prices.

Drive with Purpose

As gas prices continue to rise, driving around without purpose will become more and more of a luxury. Missing a turn or not planning out the optimal route when needing to make multiple stops could end up costing your business more time, and in turn more money at the pump.

Before even getting in the car, ensure that your team knows where their endpoint is and how to get there. Whether your team uses a navigation app or looks up the directions beforehand, make sure they are clear on directions before they begin their route. Many navigation apps allow users to plot multiple destinations along their trip in order to find the fastest way from the starting to the ending point. Nevertheless, if they are riding in a Fleet Wrap, every mile is still working for you!

Use a Gas Rewards Credit Card/Loyalty Program

There are many credit card companies that offer cash back reward incentives on certain purchases. Even before the rise in gas prices, cash back on gas was normally higher than cash back anywhere else. This opportunity doesn’t mean anything if it is not taken advantage of though.

There is also the option of joining a loyalty gas program for a specific gas station chain. Have your team always go to the same gas station chain and earn rewards on their fill-ups. Many times, it is signing up with one phone number and having all your employees use this phone number when filling up.

Investing in a company credit card that offers cash back on gas or signing up for a gas station loyalty program for your fleet ensures that you are optimizing every drive your company car goes on.

Advertise on the Road

Many business owners are facing the consequences of inflation along with rising gas prices. Due to this, they are having to make several business decisions to help their employees and companies weather the storm. While many may think about cutting back budgets on marketing efforts or gas usage, there is actually a way to manage two birds with one stone.

By investing in vehicle wraps for advertising, your team can help drive business simply by traveling along their regular routes. On average, a car wrap is seen 30,000 to 70,000 times a day. While you may not get 30,000 calls in a day, being seen by people in your local area will keep your business and brand at the top of their minds when they need services that you offer.

These constant touch points with people in the area will make them more likely to become future customers, boosting your return on investment (ROI) and offsetting the costs of increasing fuel prices.

Fight Rising Gas Prices with Fleet Wrap HQ

While we may not be able to lower the cost of gas, we can help alleviate the stress that comes from running a business when surrounded by inflation. With a vehicle wrap from Fleet Wrap HQ, we can guarantee your fleet of vehicles will make the right impression on potential customers in your area.

In times of recession, many businesses often pull back on their marketing. Now is the time to recession-proof your business by investing in a marketing channel that will benefit your business for years to come. Discover the difference a vehicle wrap can make for your business by contacting Fleet Wrap HQ today!


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