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July 25, 2022   |   Marketing and Advertising,

How Building Equity Can Prevent Business Loss





As a business owner, rising economic costs can significantly impact your investment. Building equity can help you increase the value of your business and reduce the financial risks that can lead to the need to close your doors permanently.

Being in good financial health can boost expansion efforts and make you more attractive to customers and investors for continued growth. Here are three ways you can build equity that can make a big difference in helping you prevent business loss.

Reduce Tax Liability

Reducing your tax liability can help provide more cash flow so you can build equity for your business. There are certain business expenses you can deduct to minimize your losses. Expenses that you can deduct include education costs for you or your employees and travel expenses. Advertising and promotion activities to build brand awareness like wrapping your fleet vehicles may also be deducted from your tax liability. You may want to consult with a tax professional for additional strategies that can help you identify eligible write-offs for your specific business.

Invest in Marketing

When times get tough financially, business owners may be tempted to cut back on marketing budgets. This can be a mistake, leading to a tremendous loss for your business. Even during recessions and tough economic situations, building equity through marketing can create positive results.

Marketing can be inexpensive when you invest toward building equity with the right channels. For example, you can wrap your company vehicles at a one-time investment and attract customers for the lowest cost per impression, as employees are out serving the community. This can help you increase your profit margins so you can continue to experience success with your business.

Minimize Rising Gas Costs

Rising gas costs are creating stress for many business owners and driving up the costs of goods and services through supply chain woes. This dire situation shows no signs of improvement any time soon and may get worse.

Being proactive about how you handle these costs can help you in your quest to build equity and prevent unnecessary loss. You can use tools like navigation apps and cash-back reward incentives to help save time and money.

If your business relies on drivers to serve customers, examine strategies for streamlining routes to boost fuel efficiency. Consolidate your shipping processes to help drive down fuel costs so you can save money to drive up the overall value of your business.

Build Equity with Fleet Wrap HQ

Making the effort to build equity with your business can help prevent loss due to mismanagement of time and resources. Fleet Wrap HQ can help you build equity through custom wraps for your company vehicles.

These wraps provide an efficient solution for tight advertising and marketing budgets, as these brand builders can be seen up to 77,000 times a day on average by potential customers. With over 25 years of experience in the industry, you can trust Fleet Wrap HQ professionals to help you maximize your investment toward building equity in your business. Call to receive a free quote today!


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