Brand awareness is crucial for customers to recognize and trust the products and services of your business. Whether your business is a startup or well established, you could suffer a lack of sales if people are unaware of your existence. With so much competition in the marketplace, it can sometimes be difficult to stand out in the crowd. We have detailed good, better, and the best ways to spend your marketing budget to generate brand awareness that can benefit the growth and success of your company.
Utilize Social Media
Social media can be a cost-effective way for local businesses to generate brand awareness. Pick one or two platforms and focus on delivering a consistent and clear message about your business. Encourage engagement through the use of photos and videos people can like, comment on and share. Giveaways and contests within your local community are fantastic incentives to build brand awareness quickly. Use hashtags containing the name of your city or state for area locals to find and recognize you.
Invest in Promotional Products
Promotional products like pens, coffee mugs, and t-shirts with your logo can be an affordable and subtle way for local businesses to generate brand awareness. These items can be given away at booths during community events, as rewards for long-term loyalty, or even to everyday customers. Make sure the promotional products you choose are relevant to your specific business.
Organize Local Events
Organizing local events in your community can provide numerous benefits. You can display your expertise and draw people in with free merchandise or promotional product giveaways. Local businesses can also partner with charities and volunteer organizations to draw people in and give back to the community. These events can be time-consuming and expensive. If your marketing budget is tight, you can consider online events and webinars to help generate and boost brand awareness instead.
Reward Customers with Referral Programs
Word of mouth through referral programs is one of the best ways for local businesses to boost growth, revenue, and brand awareness. People are more likely to spread the word about your products and services if there is an added perk. You could offer discounts for each friend who signs up, service upgrades, gift cards, or credit toward premium services.
Why You Should Invest in a Fleet
Investing in a fleet for your business is a perfect example of paying a higher cost upfront but investing in your business’ equity for the future. When your company has a set fleet of cars to get around the city you are starting to create your brand presence in the city. By owning your own fleet, you are also able to have specialized vehicle needs and increased oversight and control.
Generate Brand Awareness with Fleet Wrap HQ
The next, and best step is getting your fleet wrapped by Fleet Wrap HQ. By wrapping your fleet, you are guaranteeing that every single time an employee is out driving a car, whether they are on the way to a job, getting gas, or even going home, your business is being promoted to the local community.
Local businesses can benefit from building brand awareness with increased sales, higher profits, and greater influence in the marketplace. Fleet Wrap HQ can help your business generate greater brand awareness with custom vehicle wraps to help you stand out from the crowd. These wraps can be seen up to 77,000 times a day and form positive perceptions in the eyes of potential customers. Contact Fleet Wrap to discuss your business needs today.