Fleet Wrap A/B Testing: A Simple Way to See Which Design Gets More Calls

If you run a service business, like HVAC, plumbing, or pest control, your vehicles are more than just transportation. They’re mobile billboards working 7 days a week. But are they working as hard as they could?

A/B testing fleet wraps lets you compare two designs to see which one performs better. It’s a smart, data-driven way to figure out what gets more calls, more traffic to your website, and more leads, without wasting money on guesswork.

Why Testing Your Wrap Design Is Worth It

Many service business owners rely on gut feeling when it comes to their fleet branding. But when you test different designs side-by-side, you uncover what your audience really responds to.

According to the Small Business Administration, measuring your return on investment (ROI) is key to growing a small business efficiently. Testing your wraps ensures your money is going toward something that brings results—like phone calls, not just compliments.

At FleetWrap HQ we help clients make data-driven fleet wrap design decisions that align with their business goals. A simple layout tweak or color change could be the thing that pushes a lead to pick up the phone.

How A/B Testing Works for Fleet Wraps

A/B testing is easier than it sounds. It simply means running two different designs at the same time, then tracking which one gets better results.

Here’s how to do it:

1. Create Two Designs
   Keep one as your current design and make a variation for testing. This could mean changing the headline, color, phone number size, or including a QR code.
2. Split Your Vehicles
   Use half your fleet for each version. If you only have a few vehicles, test them in different areas or alternate wraps on the same truck over time.
3. Add Tracking
   Assign a unique phone number to each wrap.
   Create custom QR codes that lead to different pages on your site.
   Track where your vehicles drive to analyze performance by region.

The National Institute of Standards and Technology (NIST) recommends clearly defining your variables and using controlled testing methods to get meaningful data—same goes for your mobile ads.

What to Test in Your Wrap Design

Not sure what to change? Here are some high-impact elements to test:

• Color schemes – Do bright colors or bold contrasts get more attention?
• Headline/message – Try service-focused offers vs. brand slogans.
• Call to action – “Call Now” vs. “Scan to Book.”
• Phone number size and placement
• QR code vs. no QR code

These fleet wrap design comparison elements help you learn what gets the most response in your local market.

What to Track (and How)

Your goal isn’t just to “look good, it’s to get calls and leads. Here’s what to track:

• Calls to each unique number
• Scans of each QR code
• Visits to your wrap-specific landing pages
• Customer feedback (“Where did you hear about us?”)
• Routes that generate higher impressions

You don’t need expensive tools, just a spreadsheet and consistency. The U.S. Census Bureau offers great insights on using geographic data for small business decision-making, including how location and exposure play a role in performance.

Step-by-Step Wrap Testing Checklist

• Pick two designs to compare
• Assign them to different vehicles
• Use unique phone numbers or QR codes
• Track calls, visits, and routes
• Run your test for 4–6 weeks
• Review your results and roll out the winner

Need help setting this up? FleetWrap HQ can help you plan, wrap, and test with confidence.

Make Your Wraps Work Harder

Your fleet already hits the road every day. Why not use it to learn what really gets your phone ringing?

By testing just two simple designs, you can unlock better brand exposure, smarter marketing spends, and real results. Let your wraps do more than drive—they can deliver.

Reach out to our team and we’ll help you build a fleet wrap testing strategy tailored to your service business.