So, you have your fleet wrapped and ready to hit the road. What next? According to the Outdoor Advertising Association of America, your vehicle can get anywhere from 30,000 – 80,000 views per day. Mobile advertising (yes, we mean your car) is essential to creating a strong brand impression in your local area.
Here are some tips on how you can develop that mobile advertising strategy for your business
Actively Manage your Internet Presence
Depending on your wrap design, you may have a link to your website, social media, or phone number. Once you begin gaining leads from your mobile advertising, actively managing your business’s internet presence is essential to keep your new prospects.
Relevant social media networks for most companies are Facebook, Twitter, LinkedIn, YouTube, and Instagram. Social media marketing focuses on providing users with content they find valuable and want to share across their networks. Manage your internet presence and social media presence regularly to maintain leads that want to look deeper into your business.
Use Call Tracking
Did you know that 43% of all search-related conversations happen over the phone? Along with social media, many businesses consider phone calls to be their most valuable, the highest source of leads. Tracking these calls is essential to the future success of your business. With call tracking, you can see which keywords resulted in a phone call from a customer’s search or where they called from.
Call tracking software allows marketers to gain data from phone conversations that can prove exactly what campaign or tactic drove the call. Another way to track calls and leads from mobile advertising is to allow a feature for customers to note where they heard about your business. Keep track of how many say from your wrapped fleets!
Consider Hosting an Event
Don’t stop at your advertisement! When you are getting so many views per day, take advantage of the traffic and create an event centered around your business, or an exciting new wrap for your fleet. Promote your event with social media, or if recurring, even your fleet!
Having a promotion plan is half of the success of most marketing events. Keep a goal in mind with the event as well to determine metrics that align with business goals such as financial results, event attendance, or lead generation.
Track Your Mobile Advertising Stats
To understand your true return on investment of wrapping your vehicle with Fleet Wrap HQ, track the difference in leads before and after your wrap. Track other leads too, such as from referrals, media coverage, events, blogs, or website. Next, nurture your leads.
Develop and reinforce the relationship with potential customers, starting with the cycle of communications, promotions, and information. To successfully nurture a lead, consider “checking-in” through emailing or calling, asking if there are any questions you can help answer. Regularly review the management of these leads.
We are ready to help take your business to the next level with mobile advertising. Our expert team has 13,000+ vehicle wraps and 25+ years in business under our belts. From designing your company logo to crafting and implementing a full branding experience for your fleet, we are ready. Get a quote today!