As a business owner, you have probably asked yourself, or your team, what the best way to market your business is. At some point, you have probably even asked if vehicle wraps would be right for your business and its needs. The short answer is yes! Vehicle wraps can be beneficial to businesses in any industry and of any size for a variety of reasons.
Reaching Your Audience
One of the greatest benefits of using a vehicle wrap to advertise your business is that you have an easy way to reach thousands of people every day. In fact, a single vehicle wrap can generate between 30,000 to 70,000 impressions daily. This means that by simply using your company vehicle as you normally would, you are now getting the added benefit of advertising and spreading the reach of your business.
Along with a high volume of daily impressions, using vehicle wraps allows you to reach a wider audience with a variety of interests. Compared to other advertising methods where you focus on specific audiences, vehicle advertising takes the #1 spot when it comes to reaching a broad audience group and making impressions.
We already know that vehicle wraps are a great way to reach a large number of people after the initial investment in your vinyl wrap, but a majority of people who are reached notice and remember the wraps.
The American Trucking Association has reported that at least 90% of people notice vehicle wraps when they drive by. Of that 90%, 95% were then able to recall which car wraps they saw on the road.
This means that not only are wraps reaching more people, but they are also making a greater impact on the audiences in the local area. Living in a day and age where consumers are more likely to try and avoid commercials and ads, vehicle advertising provides a method of sharing your message in a way that they can’t skip like they would on tv, radio, or other platforms.
On average, Americans will spend about 15 hours per week in their cars. This means whether they’re traveling or stuck in a traffic jam, these hours become primetime to market your brand to people of all ages and backgrounds.
Is a Vehicle Wrap Right for Your Business?
The greatest thing about vehicle wraps is that they are perfect for just about every business. Even if your company has just one vehicle, once it’s wrapped, it will start working to spread the word of your business. You have complete control over your mobile advertising strategy and can do as much or as little with your wrap as you’d like.
Whether you park your vehicle outside of your business, take it to trade shows, or drive it around town, you will start spreading the word of your business and making impactful impressions. And if you have a fleet of wrapped vehicles, those results only grow exponentially.
Get Wrapped with the Best
Simply wrapping your vehicle isn’t enough to help your business get the results that you really want to see. When people see your vehicle, you want to ensure that it makes an impact, matches your brand strategy, and is something they’ll remember; that’s where FleetWrap HQ comes in!
With over 25 years of experience in the industry, our team is full of professionals ready to give you the best vehicle wrap from start to finish. Our designers will ensure your wrap reflects your brand how you want it and make the impression that everyone on the road will remember, while our installers ensure the wrap is installed to last for years to come.