Running your own business can often be a rewarding but challenging experience. There are decisions that you’ll have to make every day to help your business grow and flourish. One of those decisions is how to advertise. Advertising can offer many benefits to your business, but business owners often don’t know where to begin or are concerned about the cost. We’re here to share five affordable ways you can start to advertise your business today.
Google Ads is a helpful tool for most business owners that are trying to bring in new customers. This platform offers you complete control over your ads from start to finish, as well as the ability to adjust active ads that might not be performing as well as you want them to. Google Ads has simplified the process of creating and delivering ads to relevant consumers by allowing you to choose specific demographic and location settings. One of the best parts about this tool is that you have full control over your spending budget. At any time, you can increase or decrease your monthly advertising budget based on your business’s needs.
In today’s world, countless social media platforms are used by about 3.8 million people worldwide. Each platform is different, so choosing the right ones will be important to benefit your brand. Whichever platform you choose, you’ll want to make sure that you are posting relevant and engaging content for your audience. Take some time to develop a monthly social media calendar and figure out the content you want to post. Having a plan can help take a lot of the stress out of the social media world.
Going hand in hand with using social media platforms is creating content for new and existing customers. One of the best ways to engage with people outside of your business is by publishing engaging and relevant content. Publishing continuous content also gives your audience a chance to get to know your brand better and helps to develop a positive relationship with them. Consider starting a blog on your website and posting to it regularly. Blogging will ultimately increase your online presence and drive traffic to your site!
Guerilla marketing is an unconventional, low-cost form of marketing that has the opportunity for a strong reach. This marketing tactic allows brands to get creative with how they interact with the public. Typically, these strategies are cheap and can be something as simple as creating a stencil or stickers. Take a little time to brainstorm with your team about creative ideas to help make your brand stand out and get people talking.
Get Out There the Old-fashioned Way
There are endless options for ways to advertise your business. If you choose to go a more traditional route, you can take out ad space on billboards. This is typically a more expensive option that offers less flexibility, but can still be effective in creating awareness. For a cheaper alternative, you could create business cards with your information and logo. Business cards are a simple solution to sharing your brand whenever and wherever you may be.
One of the best ways to advertise your business is using your vehicle to spread awareness. Branding vehicles is an extremely effective way to increase the number of impressions your business gets daily around your local community, getting as many as 77,000 daily views. At Fleet Wrap HQ, we’re here to help you with branding vehicles for your business. With over 21 years of experience, we’ll work with you to create a vehicle wrap that will best represent your brand. Contact us today to get your design started today!